Thursday, August 28, 2008

The Hindu and The New Indian Express are fighting a battle with The Deccan Chronicle and The Times of India in Chennai. In the battle for popularity and garnering audience, lots of strategies have been applied. The Hindu reduced its price to Rs 2.50 on weekdays and Rs 3 on Sundays.
The one thing that the newspapers were not focussing on was maintaining their Web sites. Most of the time they would not be updated, or there would be glaring errors and omissions, overall a lack of importance to the whole concept of an informative news Web site.
All that is set to change as The New Indian Express unveiled its Web site
The Web site is in its Beta phase and looks cool. Hope this sets a benchmark for the other newspapers to follow. The Times of India faces stiff competition from Expressbuzz.
Let us see how the newspapers fight it out on the Internet.

No comments:

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.